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The big Antarctic storm in the middle of August not only broke a few weather records, but a number of ratings records at WeatherWatch.co.nz.
According to Google Analytics New Zealand’s weather news authority clocked up an impressive 751,000 page views in the four weeks of August, a record breaker for WeatherWatch.co.nz.
The site had 279,000 visits – 115,000 of which were unique visits. This was also a record and the first time the quickly growing weather news and forecasting website broke the important 100,000 UV mark.
WeatherWatch.co.nz says the August storm drew in new readers from all over the country and clocked up an incredible half a million page views in just 7 days.
At the height of the storm, Sunday the 14th and Monday the 15th, the website attracted almost 100,000 visits in just 48 hours, also a record.
WeatherWatch.co.nz hopes that by adding a warnings page, interactive weather maps and extending forecasts nationwide will continue to see growth. Those new additions are scheduled to be up and running before the end of the year.
Weather analysts Philip Duncan and Richard Green, who are the faces and voices of the company, say the increase in ratings goes well beyond the news content of the site. “While we do work hard to get stories of interest and to have the best forecasts in the country the real life of the website comes from our readers. They contribute an incredible amount of news, weather observations and photos which truly brings WeatherWatch.co.nz to life. This is more than just a website, it’s a big community of likeminded people” said Philip Duncan.
“What makes us unique is that when a big storm hits our website switches in to “live” mode – we have someone answering the questions and creating breaking weather news as it happens. We don’t switch off at 5pm”.
“We hope these increased ratings will help us secure more resources to continue building up the website around what our readers want – an interactive and relatable weather site which is credible and reliable for them in times of severe weather and fun to be part of when those storms move on”.
– WeatherWatch.co.nz with Google Analytics
Mark on 2/09/2011 11:27am
A great site. However, why does this article talk about you in the third person? Comes across as mildly “KCNA”ish.
WW Forecast Team on 2/09/2011 10:53pm
Hi there – WeatherWatch is actually made up of several contributors, not just Philip Duncan. The stories are written by a number of different journalists and of course Philip and Richard contribute the most.
sw on 2/09/2011 5:39am
Once the site rates even better is it likely to go on the NZX or even be sold off!
WW Forecast Team on 2/09/2011 5:44am
Hi there – we have no plans at all to put the site on NZX and if we do go into partnership with any other business I will personally ensure we continue with a controlling share!!
– Philip Duncan
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