As we all know the far south has a cooler climate than much of the country and it’s also very changeable.

How do you promote a relatively harsh climate in a positive way? Here is a marketing blurb of the southern region from southlandnz.com. 

SOUTHLAND WEATHER
Southland’s weather is nothing if not variable and it is often said that one can experience four seasons in one day!
Typical summer daytime maximum air temperatures range from 16°C to 23°C, occasionally rising above 30°C. Snow falls infrequently in winter but frosts are common, especially in inland areas. Typical winter daytime maximum air temperatures range from 8°C to 12°C. On average there are about 1600 hours of bright sunshine annually. Prevailing winds are from the south-west..

In general Southland has a cool temperate climate. In the populated and intensively farmed parts of the region mean daily temperatures range from around 5ºC in July to14ºC in January. There can be around 80 days of ground frost in the winter months and 1000mm of rainfall fairly evenly spread throughout the year. Wind speed averages 15–20km/hr and there are about 1600 hours of sunshine annually. In the alpine areas and over in Fiordland the climate is more extreme.
However, such a generalisation takes no account of the variations imposed by elements of geographical location and topography. Closer scrutiny reveals a tremendous variety of microclimates that can be exploited to advantage by the discerning land user or, equally, may cause problems for the unwary.

WW Analyst Richard Green heralds from the deep south and thinks the climate has its own unique style. “As a kid growing up in both Invercargill and Gore, we never quite knew what was happening hour by hour with the weather let alone day by day. I loved the constant change and it certainly helped me increase my interest with the weather “.

Today it’s likely to be a little damp over much of Southland to start with but drying out later with easterly winds on the agenda. Temperatures should lift into the upper teens hopefully by this afternoon.