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WeatherWatch.co.nz may be one of the smaller forecasters in the market place but our brand continues to grow with Google Analytics confirming the weather news and forecasting website hit over 100,000 unique visitors within a month.
“The past few weeks have seen a variety of weather, with two hurricane force blasts hitting Wellington and a couple of snow events to low levels. Amongst that we’ve had warm, sunny, days too” says Philip Duncan. “When we have more variety in our weather we have more interest in it”.
The site hit over 105,000 unique visits, passing the previous four week record of 95K set in January 2011 during the Brisbane floods.
WeatherWatch.co.nz also had over 650,000 page views in the past month. “We’re very happy with these numbers, it shows more and more New Zealanders are wanting an alternative to the New Zealand Government which has always dominated our weather market”.
Mr Duncan says with the launch of their free weather app this week he believes the numbers will continue to grow. “People wanted a free weather app made by a New Zealand forecaster and now they have one, with more centres to add in the future”.
“We don’t have the resources of the big guys but we’re sure giving them a run for their money now” says Mr Duncan.
This year the NZ Govt came to WeatherWatch.co.nz to use our services during the drought, via the Ministry for Primary Industries. Their feedback of our services were excellent.
And in recent weeks NIWA has also reached out to WeatherWatch.co.nz to have a much closer working relationship moving forward.
“We think there is slow but positive change in New Zealand’s weather industry and the public have helped with this change by throwing some of their support behind WeatherWatch.co.nz over the years”.
The numbers (past 4 weeks) – source: Google Analytics
– WeatherWatch.co.nz with data from Google Analytics
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